COMEDY CENTRAL SOCIAL SCENE UPDATE

In addition to the Twitter masterplan, we also created two linear companion pieces that more directly pointed to GEICO, and drove tune-in to the Comedy Central app to make it a more cohesive campaign.

Because these holidays are so popular on social media, this initiative allowed us to maximize our reach and be seen by a wider population. Sign up for our weekly newsletter here.With the goal of creating an innovative and fun digital social series, GEICO and Comedy Central teamed up to produce uniquely relatable and shareable pieces that were at once meant for Comedy Central's coveted millennial audience and yet fully featured GEICO's brand messaging, 'It's What You Do.' To achieve this, we decided that both brands would join forces to celebrate 'Quirky Holidays,' a popular social media trend that lends itself to comedy while also adhering to GEICO's lighthearted comedic sensibilities. And even if we return to find Carey at exactly the same place he started at the start of season one.there’s apparently always an opening to be a shirtless bartender on Watch What Happens Live! Just run into Andy Cohen at your local mid-range fashion boutique. Without spoiling anything, the finale leaves Carey in a very interesting position for the already-confirmed second season, promising many fun new adventures for our favorite struggling actor in 2020. ( Anyone with a fireplace can do it, apparently!)Īs the season comes to a close this week, I can’t help but lament the loss of its brilliance for the rest of the year. Where Elio crying in front of the fireplace in the final scene of Call Me By Your Name has now become an instantly recognizable metaphor for young adult heartbreak, Carey crying in front of a similar fireplace has become one of the funniest memes of the year. The Other Two’s ability to take very specific gay cultural references and bend them into biting gags and clever one-liners is virtually unmatched. Can’t our gay protagonist be given a real romantic interest?

And though Matt’s willingness to occasionally make out with Carey for a few seconds at a time did update the stereotype a bit, I couldn’t help but feel slightly frustrated with the show’s decision to play into such a hackneyed concept - gay guy falls for straight dude. For three episodes prior, much of Carey’s storyline had been focused on his hopeless attraction to his roommate. It was a scene during this season’s fourth episode, when Carey finally musters the strength to call things off with his incredibly attractive but “violently straight” roommate, Matt, that I fully fell for this show. But the show’s first season has proven to be far more than a funny sitcom - it’s a spot-on portrayal of millennial gay life, thanks to its characterization of one of the titular Two: 28-year-old Carey Dubek (Drew Tarver), a struggling actor and part-time waiter. The new Comedy Central series, about a Justin Bieber-esque child star and the two older siblings who live in the shadow of his newfound fame, is a whip-smart satire about the unpredictable and often exploitative world of entertainment. Let’s start with this: The Other Two is absolutely hilarious.

COMEDY CENTRAL SOCIAL SCENE UPDATE

Comedy central social scene